WWD reports that the "comtemporary brand," Theory, has opened up a second store in So Cal, on Melrose Avenue across from Melrose Place, but its actually the third location to open in southern California (Century City and South Coast Plaza both have Theory boutiques). Exciting! I love Theory everything, as I've blurted on The Bag Lady, and I dearly hope this means that we'll have access to a wider selection of the Theory collection than before - I'm tired of ransacking every Nordstroms for Theory bits and pieces.
[Source: WWD, LA Times]
