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Sienna Miller joins ad campaign for Tod's

Sienna.jpgIt seems that Tod's are looking for a new kind of buyer by adding a celebrity to its ad campaigns for the first time in the shape of Sienna Miller. It's a bit of a juxtaposition what with Tod's generally associated with rich suburban housewives and Sienna considered a daring style maven. Nevertheless with the addition of Derek Lam, Tods' newly appointed creative director and recent CFDA accessories winner, it's a step in the right direction for the underrated luxury leather brand. Sienna’s been a very busy girl this year with, Twenty8Twelve, a Pepe jeans campaign and raucous nights out with new bezzie mate Keira Knightley but despite all that she still manages to look fabulous (see image above). Grrr! [source]

Related: Tod's Kate | Steve Madden's spring dress collection a la Derek Lam

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Posted by Nadine Brown on June 7, 2007 5:19 PM in Accessories| Celebrity Fashion| Fashion News
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