It seems that Tod's are looking for a new kind of buyer by adding a celebrity to its ad campaigns for the first time in the shape of Sienna Miller. It's a bit of a juxtaposition what with Tod's generally associated with rich suburban housewives and Sienna considered a daring style maven. Nevertheless with the addition of Derek Lam, Tods' newly appointed creative director and recent CFDA accessories winner, it's a step in the right direction for the underrated luxury leather brand. Sienna’s been a very busy girl this year with, Twenty8Twelve, a Pepe jeans campaign and raucous nights out with new bezzie mate Keira Knightley but despite all that she still manages to look fabulous (see image above). Grrr! [source]
Related: Tod's Kate | Steve Madden's spring dress collection a la Derek Lam
