Ralph Lauren's Wimbledon range goes web 2.0
Gone are the days when you actually had to step foot inside a store to buy your favourite designer threads and I'm not just talking about online shopping. Ralph Lauren is helping to change the way in which we shop by introducing a 24-hour interactive shopping window outside his London flagship store in New Bond Street specifically for his Wimbledon range. Last year, Lauren sign a five-year contract to be the official outfitter for the tennis tournament.
To celebrate his second year, the label installed a 78-inch touch screen allowing customers to browse and purchase items. Contact details are entered into the system to arrange delivery, however no payment is made via the screen; a store representative will contact you the following day to complete the transaction. [source]
Too scary for you? The Wimbledon range is also available in selected Ralph Lauren stores and online at www.polo.com. I've already got my beady eye on the judges blazer (above, left).
Related: Polo Ralph Lauren announces Boris Becker as Official Brand Ambassador for Wimbledon 2007 | Ralph Lauren to Hit Centre Court by designing Wimbledon uniforms
Want to watch Aigua Fashion TV? Click here for the latest videos
Came straight to this page? Visit www.catwalkqueen.tv for loads more stories!
Permalink | Comments (1) |
digg this |
del.icio.us this
| 
Stumble It!
When is the Judges Blazer, Cricket Vest, and Reese Shirt going to be avaliable? Any ideas, I've looked for the past few days on the site, and its only tee-shirts that are online.
Amy, xxx
Posted by: Amy | June 26, 2007 1:12 PM