The WWD reports that Steven Meisel, known for his fashion covers for the world’s biggest fashion magazines, has shot the latest advertising campaign for London-based fashion house, Pringle of Scotland. Known for their luxury knitwear, Pringle's creative director, Clare Waight Keller, reportedly wanted a change from David Sims who photographed their last two campaigns. "The collection is moving on, it's stronger and bigger, and we needed to capture the new mood. Steven's work has a very editorial feel, and we felt it was right," said Waight Keller.
The images for Pringle's fall ad campaign were shot in L.A. What do you think?
