Well, she's obviously no Kate Moss when it comes to pulling in the crowds. This was the scene at five to ten this morning at the New Look flagship store, just before the doors opened and the Lily Loves collection went on sale. Most of the people stood outside were journalists and photographers, with only a handful of shoppers waiting to get their hands on the goods. There was no running and no pushing, and everyone got what they were after...
The ironic thing is, as far as I'm concerned the small collection of Lily dresses offers up much more for your average shopper than Kate's collection. As a curvy girl with a wardrobe full of girly dresses, the range really appealed to me - and I'm definitely not a Lily Allen fan.
We bought some of the dresses for video reviews, which you'll see later in the day. The general consensus is that they're surprisingly well made, the fabrics are much better than the ones used in Kate's range, and overall they're much better value for money (the most expensive dress is £55). However, this is a range that's aimed at a specific type of dresser. If the frilly prom dress or silky shift isn't your cup of tea, you're likely to wonder what the hell everyone is raving about. I had great fun dancing around the office in calf-length floral frills when I got back, though....
All together now..."At the Copa...Copacabana..."
