Fashion Fringe has been seeking out new and innovative fashion talent for four years and is responsible for discovering such designers as Basso & Brooke (the 2004 winners) and Erdem Moralioglu (2005).

Under the creative direction of Colin McDowell, "the challenge is to re-invigorate the fashion industry in this country".
After a nationwide search, they have just announced the four semi finalists, Andrea McWha, Graeme Armour, Dejan Agatonovic, and Marcus Wilmont and Maki Lofrander. They will now create their final collection with assistance from mentors and London College of Fashion. Their completed collections will be shown in the Fashion Fringe Final at London Fashion Week in September. For more information visit the Fashion Fringe website.

[source: Fashionweekdaily]

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