Chloe Sevigny the new face of Chloe

Kooky cool Chloe Sevigny is set to be the new face of Chloe fragrances. I'm a huge fan of Sevigny and her carefree approach to fashion, that is one girl you won't see wearing matching bag and shoes. I think her feminine yet quirky style is a perfect match for Chloe and her history of modelling for H&M, Miu Miu and as the face of MAC Viva Glam means she's more than prepared. However, do you want to know what the best part is? It's Chloe for Chloe! I'm sure the PR's for the brand are salivating over the marketing prospects of this union. [Image: Getty]

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