Marks & Spencer New Summer Advertising Campaign

I happened to catch this on the telly the other night and I must say they got me! For a brief moment I did get swept up in the Marks & Spencer idyllic summery-ness of it all. Gorgeous clothes, green grass, picnics, a catchy song and Myleene Klass on a swing - what's not to love? M&S have been very clever in trying to target a wide range of ages using a bunch of famous ladies (for example, Erin O'Connor and Twiggy) and modern-day settings for their advertising campaigns. No longer do they want to be seen as the place where only your mum shops.

Do you think this new advertising reflects this? Do you like the new M&S summer campaign?

Marks & Spencer New Summer Advertising Campaign - Comments

Lorna McCrystal

Is it me?, I really do not get the new M&S summer ad, a bunch of women go for a picnic, no problem with that but then you get a shot of Myleene's low cut dress and then she goes behind a tree and takes her clothes off!what is that about? then lots of lovely shots of all the new clothes and low and behold another shot of Myleene in a bra but everybody else keeps their kit on, strange to say the least!

Kelly-Marie

It shames me to admit it at 24 but I am really loving M&S at the moment. Their sale is brilliant - I am stocking up on smoothing control pants at £2 for 2 pairs – and the Limited Collection has some incredibly wearable pieces. I went doolally for the red sweater dress that Lizzy wore in the autumn campaign and now have an inkling to purchase a large tree complete with swing...