Kate Moss for Topshop preview night

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When I first found out that Kate Moss was designing a collection for Topshop I thought, I dont want to like it but I know I will. I know you don't need reminding but next week it FINALLY launches in the UK and to be honest, I cant wait for it to be over with.
Last week we reported that you would be restricted to five items and that it would be going onsale earlier online (around 6 am). Well, I now know of a way to get your hands on the collection BEFORE 1st May. (And it doesnt involve a truck & ebay).
Topshop, clearly panicing about the riot that is about to occur in their stores, are providing a preview shopping event. Read after the jump for more details

Related links: Preview of Kate Moss for Topshop

On April 30th the store will close early (5.30pm) in order to prepare the window display. Every 150 people in the queue will be issued with a different coloured wristband, which will entitle their colour group to shop in the Kate Moss section for 20 minutes (does this remind anybody else of Supermarket Sweep?) when the store reopens at 8pm.
Purchases will still be limited to 5 items per person but you'll get a goody bag thrown in.
[source: Vogue]

Kate Moss for Topshop preview night - Comments

  • bea

    is anyone camping outside?

  • tracey

    i don't see how this is lessening the hype, it's just increasing it... now people think that they will get an exclusive look at the collection if they go then. it's just bringing the date forward, the people there will be the people who would have been queuing the next day anyway.



    i'm just dreading to see how much all this is going to go for on ebay...

  • Stephanie

    God could this thing be anymore over hyped than it already is? Kudos to the PR department for the level of hysteria though, they're earning their wages for sure.

  • Helen

    Grrrrrrrr wish I lived in London. I want a wrist band and a goodie bag!

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