Beware all you Kate Moss imitators in your boho dresses and super skinny jeans, the supermodel is so keen to hold on to her identity she has created her own logo. Designed for her by uber-cool graphic designer Peter Saville, the typically retro typeface bears her name and will used to promote her Topshop collection and soon-to-be launched fragrance. It definitely has her stamp all over it but Kate Moss 'the brand'? What next for the iconic supermodel... global domination?
P.S. I'm aware that for many Catwalk Queen readers, 'Moss Fever' is becoming a full on irritable rash that is threatening to take over your body should you hear another mention of the supermodel's name. So especially for you, I plan to make this my last blog on Miss Moss for at least another ooohh... week? Okay, okay, a week and a half!
Related: Irina Lazareauna models Kate Moss for Topshop | Kate Moss' Topshop range to hit New York


