First glimpse of Sarah Jessica Parker's Covet fragrance

Here is the first glimpse of the advertising campaign for Sarah Jessica Parker's new fragrance, Covet. Where 'Lovely' was all about her lady-like side, 'Covet' is all about the bad girl in her which is represented in this picture of her locked in a Parisian jail after stealing a bottle of Covet, the tag line being - "I had to have it". I'm loving the background story but despite the Christian Lacroix dress she's wearing, I'm kinda freaked by her facial expression which is bordering on the side of manic. Still I guess it's telling the story and I'm guessing due to the success of Lovely there will be a great deal of women with this expression when Covet hits our shores.

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