As promised, we were up at the crack of dawn and outside the brand new Oxford Street branch of Primark in plenty of time for the 10am opening. We weren't the only ones, of course, with queues stretching across the pavement and onto the road, stopping traffic and causing mayhem for the police officers in charge of controlling the crowd. Doors were broken, pushing was par for the course, and I'm sure those brave enough to actually go into the store probably came away bruised and battered as people pushed their way to the bargains.

I'm about to go and edit the video footage we shot of the event, complete with chat from some of the girls who arrived as early as 7am to get in the queue. While you're waiting, take a look below the cut for more snaps of the madness. Honestly, what some people will do for a bargain...!