Catwalk Queen at the opening of Primark, Oxford Street

As promised, we were up at the crack of dawn and outside the brand new Oxford Street branch of Primark in plenty of time for the 10am opening. We weren't the only ones, of course, with queues stretching across the pavement and onto the road, stopping traffic and causing mayhem for the police officers in charge of controlling the crowd. Doors were broken, pushing was par for the course, and I'm sure those brave enough to actually go into the store probably came away bruised and battered as people pushed their way to the bargains.
I'm about to go and edit the video footage we shot of the event, complete with chat from some of the girls who arrived as early as 7am to get in the queue. While you're waiting, take a look below the cut for more snaps of the madness. Honestly, what some people will do for a bargain...!



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This is so ridiculous. It's not as if it's only open for a limited time, or anything. Did they even have special opening prices? Otherwise I'm not sure voluntarily being squeezed into oblivion can be justified! I applaud you on getting the footage though. I remember (back in the day!) when Primark was the epitome of 'uncool' - I've always had one relatively near where I live (back when it was still a 'OneUp'!) so the hysteria surrounding this chain now is amusing.
Argh, I need to go on Saturday and see if they have a pair of pumps I wanted (they didn't have my size in the branch I go to) but judging by the crowd, now I'm thinking all the more popular sizes in everything will be sold out... :s
Posted by: P | April 5, 2007 12:48 PM