primarkdress.jpg...I'll lust after their gorgeous floral maxi dress - just £10! That's right girls ten quid. It has to be the cheapest maxi dress EVER! Many people (ourselves included) are desperate to know when exactly Primark plans to open the doors of its flagship store in London's Oxford Street. The latest date being bandied about is the 7th April but this is not yet confirmed so please don't sue us if we're wrong. As they say - all good things come to those who wait and the even better news is that along with its flagship store, Primark will also open a further 15 stores right across the country this year. Cue fireworks, marching band and ticker tape parade!

Hold onto your head scarves girls because it's definitely coming....

Related Links: Primark's New Spring/Summer Collection | Primark Spring Outfit | Festival Maxi Dress From Miss Selfridge