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We're all used to seeing Primark make cheap "interpretations" of designer clothes, but it looks like French catalogue company Promod have turned the tables on them, with what looks like a pretty good copy of that floral tunic that sold out almost instantly a couple of months ago. While Primark's clothes are always an awful lot cheaper than those they're inspired by, though, the Promod version of this dress is actually more expensive than the Primark number - it's £28 to Primark's £8. Which came first, I wonder, Primark or Promod? And will we be seeing more versions of Primark's bargain basement clothes appearing on the high street?

Related: That Primark dress sells on eBay for £85 | Primark copies Posh | Primark's metallic coat