In association with the (Product) Red charity Converse are bringing out limited edition trainers which will be available in Gap stores across the US. The trainers are available in white or olive and come with a signature red stripe and will retail for $67 and Gap are donating 50% of the profits from sales of the shoes to the charity. Earlier in the year Converse asked Giles Deacon to design a shoe using african mudcloth.
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From American Express cards to iPods and Armani sunglasses every brand under the sun it seems has lined up to come up with a product for Bono's charity. (Product) Red has come under fire recently when it came to light that despite raising 18 million dollars to help fight against tuberculosis, malaria and AIDS, the brand has spent about 100 million in advertising. You'd probably be better off spending the $67 on a 'Make Bono History' t-shirt and giving away your change (approx £24) to one of the many other charities devoted to helping African people.
