Stella and Sportsac collaboration
Stella McCartney is set to design a range of bags for LeSportsac. Sportsac creations are usually quite quirky and original like this Mediterranean travel tote ($68) and their non leather bags seem a natural match for Stella making it a collection to watch. You'll have to wait until Spring 2008 to get your hands on the totes, travel bags and baby accessories which will be available at a few select stores and online. It's looking like the designer collaboration is one trend that is here to stay, but I can't help but wonder the real reason for all these ranges. Gucci, who signed up Stella in 2001 have given strict profit targets which she hasn't been able to meet through her label alone. Which seems to explain the collaborations with H&M, Adidas, Coutts & Co, Target in Australia and now LeSportsac!