Roughsleepers_b1_1 Shopping definitely doesn't have to mean sweatshop anymore. For any clothes-obsessed Londoners ethical shopping just got better with "Rough Sleepers", a Chalk Farm shop reinvesting all the profits back into Novas, a social exclusion charity. Dexter Wong, Vinti Andrews, Sylvia Rielle and Robert Cary-Williams are just some of the big names that will be stocked in the shop. Rough Sleepers also pledges to provide  "a fashion and training initiative providing a high quality environment for developing and selling fashion by contemporary and fresh new designers". Novas artistic director Paul Everitt said there would be a sewing studio supporting people back into the workplace as well as opportunities to work in the shop.

Kate Slums It For Charity l Jenni Kayne for Glamour Limited Edition Tee at ShopBop l Guilt-free shopping?