You can get it on eBay: http://cgi.ebay.com/ANYA-HINDMARCH-IM-NOT-A-PLASTIC-BAG-SOLD-OUT_W0QQitemZ140091174563QQihZ004QQcategoryZ63852QQrdZ1QQssPageNameZWD2VQQcmdZViewItem

Posted by: The Fashionable Housewife | February 28, 2007 2:33 PM

Hi All,

I'd urge you NOT to buy this bag on eBay, the bags will be available shortly from wearewhatwedo.org/shop where you can them for £5 + £5 for our 'Change the World for a Fiver' book which puts the bag into context.

Our Action 01 is Decline Plastic Bags. Every person in this country uses, on average, 167 plastic bags a year: that's approximately ten billion bags all told. This is unsustainable. But then so is carrying a dozen oranges without a receptacle (believe us, we've tried). Which was why we at We Are What We Do approached the UK's leading accessories designer Anya Hindmarch to help us create a product that was not only beautiful and beneficial but would better help us Live Our Actions. The result is pictured right. While plastic bags will take up to 500 years to degrade your £5 all cotton and recycled plastic bag is durability itself and will withstand the wear, tear and the covetous looks of fellow consumers for years to come.

We at We Are What We Do are not about creating more ‘stuff’ for an already over-saturated market. The reusable shopper is the incarnation of our 01 Activism and will provide the cornerstone of our campaign to rid the nation of plastic bags later this year. Our formula at We Are What We Do has always been that small actions x lots of people = BIG change. And that change needn't be cataclysmic or grand, that it can be chic and small and perfectly formed - see right.

The limited edition, Anya Hindmarch bag was launched at London Fashion Week and will be available in participating Sainsbury’s stores from April and online through the We Are What We Do shop as part of an exclusive pack with the original inspiration for the bag, Change the World for a Fiver. (Retail price £10.) The designer bag will cost £5 and – in now inimitable We Are What We Do fashion, why not go to our shop now and leave your email address and we will let you know as soon as they arrive - no one involved in the project will make any profit from the sale of the product.

The ‘I’m Not A Plastic Bag’ shopper is designed to put the 'productivity' firmly back into the product and we hope that it will be the first of many such items enabling us to make small changes, and big differences. For more details about how to get involved with the Action 01: Decline Plastic Bags campaign email Becca Leed at Becca@wearewhatwedo.com

Posted by: Kenn Jordan | February 28, 2007 5:54 PM

are all sainburys stores taking part in saling the bags?

Posted by: jessica | March 21, 2007 4:50 PM

I think this web site should sale them online because people would pay online .

Posted by: Anonymous | April 17, 2007 8:02 PM