Comptoirs Des Cotonniers is a French brand which has been slowly making its way over to the UK for a while now. You can buy some of their clothes from la Redoute, the French mail order catalogue, but they now also have three stores in London. As you can see they make clothes that are halfway between Uniqlo and A.P.C.: timeless, chic basics with interesting touches. My favourite piece is the Turvy dress in the middle, a carefree summer staple that would look as good with jeans as it would on its own.

La Redoute’s shawl collar knitted cardigan
l Petit Bateau tees