Recently, I seem to making a bit of habit of featuring hunky male actors on Catwalk Queen... (but I'm sure there are no objections...) The latest male actor to jump on the spokesperson bandwagon is Clive Owen, who yesterday was announced as the face of Lancome's newest fragrance for men, Hypnose Homme. Owen will also be the spokesperson for Lancome's anti-ageing skincare range, Lancome Men, both of which will launch in Spring 2007.

After appearing as the rough and ready bloke in flicks such as "Sin City", "Derailed" and "King Arthur" will this new campaign soften the star's manly appeal or boost it?