Ugg, best known for their sheepskin boots that were all the rage a couple of years ago are opening a boutique in SoHo, New York. Connie Rishwain, president of Ugg Australia said "We feel the brand has evolved. The best way to showcase the full range of that evolution is to open our own retail store." I still see a few people wearing Uggs in the street but surely that is just PR-speak for "our boots aren't cool any more, but we have so much more to offer!"? Other stores are in the pipeline for Canada, England and the Netherlands.

Australian doesn't just mean Ugg l The bride of Frankenfeld l