Amid media debate about the use of fur Burberry is one of the first fashion houses to defend itself. After being criticised by PeTA and other animal rights groups Burberry has defended itself saying "There will be occasions where the use of fur will be… important to the design and aesthetics of a product" adding "We will not use fur if there is a serious concern that the fur has been produced by the unacceptable treatment of the animals concerned." Writing in the Daily Mail last week Liz Jones suggested that big fashion houses were continuing to use fur for its luxury factor, especially as high-street stores are becoming more and more aspirational.
