Shiny TV at H&M for the Viktor & Rolf launch

This morning the shiny girls got up at the crack of dawn to head down to Oxford Circus H&M for the highly anticipated launch of the Viktor & Rolf collection. After the crowds at the Stella McCartney launch last year - and following on from Gap's success with Roland Mouret's dresses - we were expecting queues and catfighting...and we weren't wrong. We came back battered and bruised, with much lighter wallets. Here's a fun vid of what we got up to, including a very rare guest interview with the fabulous Susie Bubble. Apologies for the sound in some sections, it's impossible to be heard over the din of London traffic in rush hour!

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Shiny TV at H&M for the Viktor & Rolf launch - Comments

  • FUNNY as hell!!

    Thanks for covering the event! In New York was the same craziness.

  • Julie that one's fab! We couldn't film the running in at the beginning because we were caught up in it, scared someone would trample on the camera!

  • Haha yeah! This is what it looked like in Amsterdam, Netherlands...



    http://www.youtube.com/watch?v=UhodCxOTuyk

  • Your've very brave! Thought about going, then swiftly reconsidered!

  • Excellent haul! How I wish there was an H&M near me, hair-on-bag (eeek!) and all...

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