Catwalk Queen: Shiny TV at H&M for the Viktor & Rolf launch

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Shiny TV at H&M for the Viktor & Rolf launch

This morning the shiny girls got up at the crack of dawn to head down to Oxford Circus H&M for the highly anticipated launch of the Viktor & Rolf collection. After the crowds at the Stella McCartney launch last year - and following on from Gap's success with Roland Mouret's dresses - we were expecting queues and catfighting...and we weren't wrong. We came back battered and bruised, with much lighter wallets. Here's a fun vid of what we got up to, including a very rare guest interview with the fabulous Susie Bubble. Apologies for the sound in some sections, it's impossible to be heard over the din of London traffic in rush hour!

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Posted by on November 9, 2006 2:20 PM in Fashion News| Shiny Fashion TV
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I've seen Metallica in concert before, and I have to say, several hundred young women hungry for designer goodies are actually more ferocious than hardcore Metallica headbangers, believe it or not! I can already feel the bruises popping up...

Posted by: The Bag Lady | November 9, 2006 2:47 PM

Last year when the H&M Stella McCartney collection came out, I set my alarm early, overslept, strolled into the Cardiff store at 10am and it was EMPTY! The whole collection was still intact and I tried it all on in peace! Proof there's a few benefits of living out of London! Great Video!

Posted by: Charlotte | November 9, 2006 3:21 PM

Awesome vid :) I'm going to pop into H&M Glasgow next week, and see if there's anything left ;) I think women in London are more cut-throat than up here!!

Posted by: Erin | November 9, 2006 3:37 PM

Excellent haul! How I wish there was an H&M near me, hair-on-bag (eeek!) and all...

Posted by: Amber | November 9, 2006 3:46 PM

Your've very brave! Thought about going, then swiftly reconsidered!

Posted by: Michele | November 9, 2006 3:55 PM

Haha yeah! This is what it looked like in Amsterdam, Netherlands...

http://www.youtube.com/watch?v=UhodCxOTuyk

Posted by: Julie | November 9, 2006 4:01 PM

Julie that one's fab! We couldn't film the running in at the beginning because we were caught up in it, scared someone would trample on the camera!

Posted by: Gemma | November 9, 2006 4:09 PM

FUNNY as hell!!
Thanks for covering the event! In New York was the same craziness.

Posted by: patricia** | November 10, 2006 3:03 PM