Expectant mothers, let me introduce you to your "must-have" dress of the season: it's by London-based Mamas & Papas (where Gwen Stefani shopped when she was in London during her pregnancy), it costs £90, and it's apparently so sought-after that there's already a waiting list for it - and it doesn't even go on sale until December 2nd.
Only 150 dresses are being made, and, according to the store, most of those have already been reserved, so if you want one, you'll need to get on the phone fast (0870 830 7700 is the number). The fuss over the gold jacquard empire-line dress, of course, seems to confirm what we've known all along - that pregnant women like fashion too. It's only lately that the UK high street has started to cotton on, though, with stores like Warehouse and New Look leading the way with their non-frumpy maternity collections. Is this dress worth all the fuss, I wonder, or is it just a clever marketing ploy to tap into an area of the fashion market that's traditionally been neglected? You tell me...
