Lily_cole_mouret

It was the official launch of Roland Mouret's Gap collection yesterday and the first of his designs were flying out the door. The Metro reported queues of shoppers right across the country snapping up items within moments of the shops opening at 9am. At Gap's Oxford Street store, hordes of eager customers started queueing more than an hour beforehand. Shortly after, some of Mouret's designs for the Red project (an initiative set up to fight Aids in Africa) started appearing on eBay at triple the price.

Word to the wise: if you're planning to head to the Viktor & Rolf launch for H&M tomorrow morning also on Oxford Street - get there extra early! Happy shopping...