Anyone heard of Marc Bouwer? Me neither! The American designer who specialises in glitzy gowns has joined Abercrombie and Fitch, New Look and Etam in a boycott of Australian wool, supplier of 1/4 of the world's wool. I naively pictured strapping young Aussies shearing sheep in the sun, before going off for a Victoria Bitter; but PETA paints a very different picture. Australian merino sheep often die of heat exhaustion and are inhumanely treated from birth. When their wool production declines they are sent to the Middle East for slaughter with many dying on the way. PETA's 'Save The Sheep' website includes a guide to cruelty free knitting.