Sadie_frost

PETA have never been ones to allow London Fashion Week to slip by unprotested, and this year they've enlisted the help of actress-turned-fashion designer, Sadie Frost, to help them drive their anti-fur message home.

Sadie says she never uses fur in her collections because "It's disgusting. It reminds me of death and blood." Somewhat confusingly, though, when asked how she reacts to her fur-wearing best friends, Kate Moss, Sadie said, "She can wear what she wants to wear. I don't think it's my job to preach." Er, Sadie? You're posing for PETA, sweetie. Surely the whole point of the job is to preach?