We've been hearing a lot about Petra Nemcova lately, not least because of her relationship with James Blunt. We'll soon be seeing a lot more of her too, though: the 27 year old Czech model has just signed up with John Lewis to become the face of their new Autumn/Winter fashion collection.

John Lewis say they picked Petra for her "ageless beauty" which they think will appeal to customers across all age groups. She picked them because she likes the variety of fashions available at the store, which she claims is a favourite of hers. Well, she would say that, wouldn't she? Nevertheless, a match made in heaven, it seems.