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More reach than Grazia, more street than Cosmo, more readers than Marie Claire – the fastest, hottest way to reach more Fashionistas is AiguaMedia.

It’s not a magazine. It’s a MEGAzine; a megaphone mouthpiece with more up-to-the-second reader dialogue than any fashion magazine in the world.

It walks down the catwalk and talks from the street. It gives health and beauty a complete make-over.

It gives fashion followers hot-on-the-pulse commentary from the top style stalkers, the best bloggers and the readers themselves.

AIGUA’s front cover gives 13 blog start points to help the fashion-hungry target their passions and make it the megazine they want.

Stars of the show include OSOYOU - the ultimate shopping resource where the world searches, shops and shares.

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It's like learning another language...

One thing that strikes me when doing my online research is how confusing it can be when looking at international sites as to the words used to describe clothing items. English and American English use different terms for certain items, and it can be very confusing. So, to help confused fashionistas everywhere, here's a little picture glossary of the most easily confused fashion terms, just so you know what the hell we're talking about...

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The last one is confusing . As far as I can tell (feel free to correct me) in American English the word 'sweater' can be used to describe any knitted garment with sleeves - be it buttoned or not. The word 'cardigan' is used to describe items that button / zip down the front, but not so frequently as in the the UK, where a garment that has a closure down the front is always a cardigan, never a sweater. We also use the word 'jumper' more frequently than 'sweater' for any pull-on knitted garment.

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